The Brief: To create brand identity for a fun, premium and handcrafted resin earrings company based in India.
Design Outcome: A bright, approachable brand, where the identity is bold yet minimal. The wordmark showcases a bright colour upfront, blended with soft colours to give Pikha a warm, friendly feel. The logo consists of small diamonds which highlights the sparkle in the earrings and how the brand aims to make your ordinary, extraordinary!
