The Brief: To create brand identity and package design for a range of Indian pickles made from natural & plant based ingredients.
Design Outcome: A bright, approachable brand, where the visual language showcases the fresh ingredients upfront, blended with soft colours to give Swad Anusar a warm, friendly feel. The illustrations have been used in various permutations and combinations to make each flavour variant unique. The brand tells the story of identity, flavour, connection and love. An ethnic brand making waves in a global market.
