Problem Statement: The current state of furniture production is done in a linear, “take-make- throw-away” manner. Although Pottery Barn uses recycled, organic, and sustainably-sourced materials as often as possible, the means of production and end-of-life are still linear. They have no take-back program and provide no way for customers to recycle their furniture. A furniture leasing and rental platform for Pottery Barn could be an effective solution for end-of-life issues.
Design Outcome: Pottery Barn Refresh is Pottery Barn’s exclusive furniture rental platform. The website is designed to explain the benefits of leasing as compared to buying, and highlight why consumers should consider this more circular option. We want to incentivise the customers with the affordable monthly cost, but also make sure they know their eco-impact is as important as the good deal on high quality furniture they getting.
